Create your course, membership, even coaching program


8 Weeks learning the steps and implementing your ideas into a doable plan and into WISDOME


1 Full year access to WISDOME to get your business up and running and booming!


10 Monthly accountability sessions where Nikki and the team check in on you and your plans, helping you stay on track

Are you filled with brilliant ideas "wisdomness", a deep well of knowledge, and the passion to share it with the world? Yet, the path to executing those ideas and creating a thriving online business may seem daunting. That's where Eff-Ex, guided by industry expert Nikki Cali, comes in.

A Comprehensive 8-Week Live Mastermind, that keeps going for 12 months!



Be coached personally 
and Execute Faster

Interested in personal coaching with an award winning founder and business developer? Nikki can assist you, but first why not book in a chat to see how she and the Wisdome team can help you.





The benefit of having the founder of Wisdome run this program is she can give you the exact tools you need to start and grow your knowledge business. 
You receive access to the best plan for a whole year complimentary!


Nikki is an award winner for a reason and she is recognised as someone who is serious about helping people share their stories. You deserve to earn and inspire from your wisdom. Twice a week, Nikki will help you get there and support you in your journey. 


This is not a program where you are here and there you are not. You will continue to get support through access to Wisdome of course, but also Nikki for a whole year. That is why you will need to plan out your evolution to ensure you keep earning and growing.

Nikki Cali, the multi award winning visionary creator behind the international multi-award-winning platform WISDOME, understands the pains and challenges you face as an aspiring knowledge-sharing entrepreneur. With a track record of transforming ideas into successful offers, Nikki brings unparalleled expertise and a proven roadmap for success and invites you to embark on an incredible journey with her revolutionary coaching program, "Eff-Ex."

With a passion for progress and a heart filled with determination, Nikki turned a personal idea into the remarkable WISDOME platform we know today. She's a force of nature, driven by grit, perseverance, and the unshakable skills that just get's 'SH$T done.'


Why "Eff-Ex"?

In our intensive 8 module Eff-Ex program, you will gain the skills, strategies, and confidence needed to execute your ideas efficiently and effectively.

  • From defining your goals 
  • Identifying your strengths
  • To mastering market research
  • And crafting a deliverable strategy.... TO GET YOU EARNING FROM YOUR "WISDOMNESS" !

Nikki's guidance ensures you receive expert insights every step of the way.

When you complete Eff-Ex, you'll walk away with more than just knowledge.

You'll walk away with;

  • A platform to help you actually put everything into place and earn from!
  • A clear roadmap to get you earning income
  • A plan to help your business and community to evolve further 
  • And the unwavering belief in your ability to make a real impact. 

Whether you dream of coaching, creating courses, building memberships, offering consulting, or hosting retreats, Nikki Cali and Eff-Ex equip you for unparalleled success in the online knowledge-sharing landscape.

This unique program will be back again in June 2024 - so watch this space!

Register below and be part of the Eff-Ex program where.....

You'll plan and find inspiration to begin planning out your offer.

We dive deep into your thoughts, decisions, and take action.

You'll emerge with a well-fuelled vehicle and a clear, 'fluid' map for your future.

From thereon - WE STILL SUPPORT YOU!

Monthly Accountability Sessions are held to make sure you're staying on track

Don't let your ideas remain dormant.

Join Eff-Ex under Nikki Cali's guidance and start your journey towards becoming an entrepreneurial success story. Let's turn your ideas into impactful online businesses together.

Why work with me?

Firstly I don't want this to be my CV! However I totally understand if you are investing in something, someone, then I get you would want to know the background. 

Over the past 20+ years of my career, I have majored in marketing, am a qualified product developer who has designed and delivered 1000's of products, spaces, services and produced and developed an award winning learning and content management platform called Wisdome.  So all in all, I do know how to execute an idea and deliver it into a sellable offer. My experience has given me heaps of practice in forecasting, working out how to understand the market and developing an offer that will deliver on the needs of that market. Through all of this I have also coached and mentored others to create clearer paths in their quests and build businesses that keep them ticking.

 You have a vision, a calling, a purpose, but the journey from idea to execution seems like an insurmountable mountain. I get it. I've been there.... especially when developing WISDOME, it didn't come easy, but I had the essential map to guide me, and I want to share it with you.

Through my journey, I learned the power of efficient execution, the importance of setting clear goals, and the significance of a strong support network - I never did this alone. Now, I'm here to share those lessons with you through our Eff-Ex Coaching Program.

I know what it's like to dream big, and I know what it's like to overcome the hurdles of turning those dreams into reality. WISDOME was not my first business either. That's why I'm passionate about guiding you through this journey.
Eff-Ex isn't just a program; it's a transformational experience that equips you with the tools and knowledge to navigate the complexities of entrepreneurship. In a fun simple manner...I promise!

we'll turn your ideas into impactful online businesses, and I can't wait to see the incredible difference you'll make in the world. So, if you're ready to embark on this journey, join me in Eff-Ex, and let's make your dreams a reality.

Oh and I have to just own it and say... There is "proof in the pudding". I have won awards for both my entrepreneurial efforts and been recognised for my passion to help businesses like you.  πŸ˜˜

Lets explore the program 

There are 8 stages we take you through. To learn more, please book a time with Nikki to register your interest and discover the full program.

WEEK 1  - Intro and Defining Your Goals

We explore the importance of having a clear purpose. Share principals of setting goals and work through a visualisation. Chat about plans and potential dates that you want to work towards so we can set your program. 


Identifying Strengths, Passions + Market Research
You will be guided in identifying your unique strengths and work through discovering your passions and interests and identifying how to harness these into your narrative and potential content. Then we look to unify these and work on strength, weaknesses, opportunities and threats.

WEEK 3  - Brainstorm Your Offer Opportunities

With a Market Review we will being Brainstorming
We dive into who you are doing this for? Why and how you will solve their pain. Identify Market to forecast and plan and brainstorm a number of perspectives and  filter into opportunities you can direct into.
We will even begin writing out the possible offers you can introduce through some brainstorming.

WEEK 4  - Summarise and Further Planning Your Unique Offer

This is about Summarising Your Problem Solution Fit and Diving Further Into Your Offer
Following from Week 3 - Continue writing out ideas and planning out validation and creating your offers. Craft your compelling value proposition, and expand on this with understanding the end goals for your offer and how they will achieve this.

WEEK 5  - Operating Your Platform and Steps to Execution

Business Operation Planning and Executing Your Offer
Process your current space and abilities to execute your idea. Dive into WISDOME further and create the canvas for your business and prepare your business model. Explore strategies and potential challenges.  Lay out the foundations, and the next steps to get you progressing to hit your personal target you have set for yourself. 

WEEK 6 - Test, Market, Sales and Deliver

Beta / Test Plan and Feedback to Move Into Marketing and Making Sales
Finalise the steps to your offer and as you are starting a new offer, we begin planning your Beta/Test offer based on best user testing techniques for you. Explore feedback channels and how to analyse. Creating brand and marketing strategies and Various sales approaches, funnels and pricing methods.

WEEK 7 - Execution and Mindset

Launching Your Offer Means Mindset and Preparation For Future! - Where to from here? Project planning and Problem solving methods and strategies to adapt for change so you prepare for future ideas and understanding options you have to grow your income.  Setting and tracking goals with motivational tools and accountability tips. 

WEEK 8  - Keeping Track for Progress and Growth 

Keeping Track for Progress and Growth
Tools to monitor progress and importance of KPI's and metrics. Tips for networking and building your profile. 

  • Don't hold back executing your ideas

  • Walk through every step with ease

  • Complete at your pace - You have our support for a whole year

  • Be confident knowing you have direction to execute and grow!


What our "Wise One's" are saying....

Ann Detorri

" I've loved it (Eff-Ex), it's helped me get the ideas I thought I had, condense them and narrow down who we are targeting, what were doing in the course and how I'm going to deliver it... just all the elements. It's been great and I've enjoyed it."


Carol Roberston

"This process is awesome,.... it's really made me sit down and think. I listen to it, then I have to do it,... I like to figure out stuff myself too and get the cogs ticking (like the Eff-Ex program )I want to do the same in my (offer)."



We really do believe you will love this program. 

However, we also promise that if you for any reason are not happy and think it is just not right for you, please simply email us at within the first week and we will refund your money back. We may only ask why, so we can better our support and services. 

Eff Ex Mastermind is a program built by Nikki Cali with WISDOME. Nikki is the founder of WISDOME and is marrying all her experiences to support this program built in conjunction with her team. 

A message from Nikki Cali

Founder of WISDOME

Hi you awesome creative one,

My motivation to run "Eff-Ex" while managing WISDOME is simple: I might be crazy, but my motivation is stronger and I know I can guide you in piecing together your ideas, your life goals, and crafting the perfect offer or product to propel you in the right direction.

My background in product development, engineering a platform such as Wisdome and persevering through challenges and utilising our wins equips me with the vision and some foresight to help you. 

Planning, forecasting, negotiating scenarios is pretty much in my blood from past generations and my own past experiences. My "fun filled" career in buying, design, community engagement, and uniting my passion for education and business lead me to this point. Whilst I might run WISDOME, I still want to walk creative minds like you through your ideas and help you execute your dream business, offer or product.  

I'll be here to cheerlead your success.