Where Vision Meets Execution  

Launch Your Course, Program, Community Today



Let me be part of your team and guide you to.... 

Organise your ideas into a business model that generates income, and action that first step starting your journey towards greater flexibility.

Transform Your Ideas Into Reality with Eff-Ex

Learn And Build Your Offer

Directly Into The Platform Selling Your

Course / Program / Membership

Eff-Ex, a revolutionary programme designed for visionaries ready to turn their ideas into profitable ventures. 

With Eff-Ex, you’re not just planning; you’re executing with precision, guided every step of the way by me, Nikki, an award-winning entrepreneur who's walked the path and paved the way for your success.





The benefit of having the founder (me) of Wisdome run this with you is I will give you the exact tools you need to start and grow your knowledge business.
You receive access to the best plan for a whole year complimentary!


Yes, I am an award winner for a reason and recognised as someone who is serious about helping people share their stories. You deserve to earn and inspire from your wisdom. I will help you get there and support you in your journey. 


This is not a program where you are here and then it's " see you later". You will continue to get support through access to Wisdome, but also me for a whole year. That is why we get you to plan out your evolution to ensure you keep earning and growing.

Why Nikki Cali? (me)

Obviously with my past experiences I am able to help you in this program. So why me? 

  • I have transformed thousands of ideas into market-ready products and services over 20+ years.
  • You'll be guided by an expert in marketing and product development, ready to elevate your vision.
  • Your goals, clarified and achieved with my tailored guidance.
  • You'll experience the innovation of Wisdome, our multi-award-winning platform, enhancing your journey.
  • You'll master the art of turning concepts into cohesive, marketable offers.
  • With my history of converting visions into reality, I'll offer a proven pathway to success.
  • You'll learn to navigate your way to success on Wisdome with our easy-to-follow, actionable steps.
  • Best of all... You'll have me and my teams unwavering support and accountability, ensuring your project thrives, from inception and beyond.

I do understand as I too have all the ideas and used to go bonkers trying to organise it into an offer that is cohesive and can sell into courses, a coaching program or even keep members coming back.

It takes efficient and effective execution.

No mastery required, just reusable steps to help you build out your offer into Wisdome and launch. 

I am a force of nature and I do possess the unshakable skills that just get's 'SH$T done... if I say so myself 😋


How we will work together:

First 1:1 Session

We meet and go over where you are at and work on a plan to get you to launch phase.

8 Weekly Sessions 

With 90 minutes a week we will review and apply each step toward building out your offer: Plan and Implementation - You build out your offer then and there with me. 

Following 10 months

Monthly accountability session

Access to Private Resources

Secure content, and chat room + additional courses

What is the Eff-Ex program?

You will gain the skills, strategies, and confidence needed to execute your ideas efficiently and effectively.

  • From defining your goals 
  • Identifying your strengths
  • To mastering your market
  • And crafting a deliverable strategy.... TO GET YOU EARNING FROM YOUR "WISDOMNESS" !

I will be there every step to help you troubleshoot your thoughts and learnings.

When you complete Eff-Ex, you WILL HAVE not only the knowledge to reuse our steps but... 

You'll walk away with;

  • A platform to help you actually put everything into place and earn from!
  • A clear roadmap to get you earning and growing more
  • A plan to help your business and community to evolve further 
  • And the unwavering belief in your ability to make a real impact. 

Whether you're dreaming of building an income stream for more flexibility through coaching, creating courses, building memberships, offering consulting, or hosting retreats... My team and I at Eff-Ex will arm you with everything you need for unparalleled success in the online knowledge-sharing world.

Don't let your biggest asset remain dormant.

Begin moving towards a more flexible income stream.


Our support kicks in the moment you hit 'START NOW'.

  • Hands-on Process & Personal Growth
  • Clarity and Direction
  • Ease of Use & Community Building
  • Exceptional Customer Service
  • Personalisation & Support
Select Columns Layout

Lets explore the program -

Keeping in mind we will start off at any point or phase you might be at! 

This is just an example of what we can work through

WEEK 1 - Let's Get To Know You and Defining Your Goals

We explore the importance of having a clear purpose. Share principals of setting goals and work through a visualisation. Chat about plans and potential dates that you want to work towards so we can set your program. 

WEEK 2 - How We Will Harness Your Wisdom

Identifying Strengths, Passions + Market Research
You will be guided in identifying your unique strengths and work through discovering your passions and interests and identifying how to harness these into your narrative and potential content. Then we look to unify these and work on strength, weaknesses, opportunities and threats.

WEEK 3 - Brainstorm to Roadmap Your Offer Opportunities

With a Market Review we will being Brainstorming
We dive into who you are doing this for? Why and how you will solve their pain. Identify Market to forecast and plan and brainstorm a number of perspectives and  filter into opportunities you can direct into.
We will even begin writing out the possible offers you can introduce through some brainstorming.

WEEK 4  - Summarise and Further Planning Your Unique Offer

This is about Summarising Your Problem Solution Fit and Diving Further Into Your Offer
Following from Week 3 - Continue writing out ideas and planning out validation and creating your offers. Craft your compelling value proposition, and expand on this with understanding the end goals for your offer and how they will achieve this.
** Special Guest will join us!**

WEEK 5  - Operating Your Platform and Steps to Execution

Business Operation Planning and Executing Your Offer
Process your current space and abilities to execute your idea. Dive into WISDOME further and create the canvas for your business and prepare your business model. Explore strategies and potential challenges.  Lay out the foundations, and the next steps to get you progressing to hit your personal target you have set for yourself. 

WEEK 6  - Test, Market, Sales and Deliver

Beta / Test Plan and Feedback to Move Into Marketing and Making Sales
Finalise the steps to your offer and as you are starting a new offer, we begin planning your Beta/Test offer based on best user testing techniques for you. Explore feedback channels and how to analyse. Creating brand and marketing strategies and Various sales approaches, funnels and pricing methods.

WEEK 7 - Execution and Mindset

Launching Your Offer Means Mindset and Preparation For Future! - Where to from here?
Project planning and Problem solving methods and strategies to adapt for change so you prepare for future ideas and understanding options you have to grow your income.  Setting and tracking goals with motivational tools and accountability tips. 

WEEK 8 - Keeping Track for Progress and Growth 

Keeping Track for Progress and Growth
Tools to monitor progress and importance of KPI's and metrics. Tips for networking and building your profile. 



8 Weekly Sessions with me direct where I personally guide you through each step toward building out your offer.



1 Full Year of our Business Plan which includes access to all areas plus our teams awards winning support. Continuing years you will only the pay fee of the platform current at the time of joining this program.


Accountability Sessions

After our 8 week learning schedule, you will then be invited to our 10 x monthly accountability sessions, so we can keep track of your progress and any areas you might need further support on. 



You will have access to all content exclusively. That is access to any bonus courses and materials. Plus recordings of all our sessions.




12 monthly payments



incl GST

12 x $400

TOTAL $4800

  • Access to Wisdome after 14 days
  • Refundable 1st payment within 14 days
  • 1 x 90 minute session per week 
  • 1 Year of available support from Nikki and the Wisdome Team to help you stay on track. (additional charges for 1:1 support)

6 monthly payments



incl GST

6 x $775

TOTAL $4650

  • Access to Wisdome after 14 days
  • Refundable 1st payment  within 14 days
  • 1 x 90 minute session per week 
  • 1 Year of available support from Nikki and the Wisdome Team to help you stay on track. (additional charges for 1:1 support)

one time payment



incl GST

  • Instant Access to Wisdome Business Plan
  • Refundable within 14 days - Choice offered to keep Wisdome
  • 1 x 90 minute session per week 
  • 1 Year of available support from Nikki and the Wisdome Team to help you stay on track. (additional charges for 1:1 support)

Why work with me?

A few years back I too was filled with ideas, dreams, and a burning desire to share my knowledge with the world, still am! But despite my passion and enthusiasm, I found myself facing the same challenges and doubts that you might be experiencing today. Those "unknowns" lurking in the dark, tormenting me. I knew I had the potential, but I lacked the roadmap to turn those ideas into reality. It was frustrating, to say the least.

Sound familiar? Maybe you've been there. You have a vision, a calling, a purpose, but the journey from idea to execution seems like an insurmountable mountain.

I get it. I've been there.

But here's the turning point: I realised that it wasn't just about having ideas; it was about having the right strategies, the right mindset, and the right support system to bring those ideas to life.

That realisation led me to create WISDOME, an international multi-award-winning platform. But the journey wasn't easy, and I made my fair share of mistakes and faced my share of challenges.

Through it all, I learned the power of efficient execution, the importance of setting clear goals, and the significance of a strong support network - I never did this alone. Now, I'm here to share those lessons with you through our Eff-Ex Coaching Program.

I know what it's like to dream big, and I know what it's like to overcome the hurdles of turning those dreams into reality. WISDOME was not my first business either. That's why I'm passionate about guiding you through this journey.
Eff-Ex isn't just a program; it's a transformational experience that equips you with the tools and knowledge to navigate the complexities of entrepreneurship. In a fun simple manner...I promise!

we'll turn your ideas into impactful online businesses, and I can't wait to see the incredible difference you'll make in the world. So, if you're ready to embark on this journey, join me in Eff-Ex, and let's make your dreams a reality.

Oh and I have to just own it and say... There is "proof in the pudding". I have won awards for both my entrepreneurial efforts and been recognised for my passion to help businesses like you.  😘


  • With either the Payment Plans or One Time option you will have 14 calendar days cooling off period from time of purchase. We may only ask why so we can better our service for you. Please email support@wisdome.com.au.

  • For all  Payment Plans: You will be charged your chosen payment option monthly based on the payment plan on a monthly frequency you have chosen.

  • If for any reason our program times shift you will be notified in advance. We also understand if you cannot make sessions. We will not be recording all of our sessions for privacy reasons, however we can discuss options if required at any point. 

  • By purchasing access to this program you agree you will not disclose any information shared with third parties without consent from ALESMARC Pty Ltd. All information shared is to be distributed only to the individual who has purchased the program and not shared electronically or otherwise with third parties. 

  • All monies due will be required to be received into ALESMARC Australian Business Account for all installments based on the plan chosen. If at any point you cannot complete your payment plan, we will require outstanding monies due within 30 days from the last payment made. 

  • Our mission is to build a strong community centered around self improvement. We love sharing many of the extraordinary and useful methods, tools and products that orientate around helping you grow your businesses and share your knowledge. We want to help people learn and especially enjoy the learning journey too. Every day we try to build and strengthen relationships with companies and people who are ethically responsible. We work with artisans, experts, coaches, creatives and small businesses because of their passion and craft.

  • We care about your privacy and as noted above we will not be recording all sessions, unless we do so it will be for internal purposes and you will be notified prior if we plan on using any recordings for public purpose.

  • The information and advice provided in this program is for general purposes only and should not be considered as professional or legal advice. We make no representations or warranties of any kind, express or implied, regarding the accuracy, adequacy or validity of the information provided. By relying on the advice given, you do so at your own risk, and we shall not be liable for any damages or losses incurred as a result.

  • Being part of this program means we will all kindly follow the 4 general good codes of conduct;

    1. Integrity. Be straightforward and honest in all professional and business relationships.
    2. Objectivity. We will not allow bias, conflict of interest or undue influence of others to override professional or business judgments.
    3. Confidentiality. We must all respect the confidentiality of information acquired as a result of this program and should not disclose any such information to third parties without proper and specific authority unless there is a legal or professional right or duty to disclose. Confidential information acquired between program attendees should not be used for the personal or business advantage program attendees or of third parties.
    4. Professional behaviour for all who participate in our program must always conduct and present ourselves in a professional manner, and demonstrate respect for all persons.

We really do believe you will love this program. 

However, we also promise that if you for any reason are not happy and think it is just not right for you, please simply email us at support@wisdome.com.au within the first 14 days and we will refund your money back. We may only ask why, so we can better our support and services. 

Eff Ex Mastermind is a program built by Nikki Cali with WISDOME. Nikki is the founder of WISDOME and is marrying all her experiences to support this program built in conjunction with her team. 

A message from Nikki Cali

Founder of WISDOME and your GUIDE

Hi you awesome creative one,

My motivation to run "Eff-Ex" while managing WISDOME is simple: I might be crazy, but my motivation is stronger and I know I can guide you in piecing together your ideas, your life goals, and crafting the perfect offer or product to propel you in the right direction.

My background in product development, engineering a platform such as Wisdome and persevering through challenges and utilising our wins equips me with the vision and some foresight to help you. 

Planning, forecasting, negotiating scenarios is pretty much in my blood from past generations and my own past experiences. My "fun filled" career in buying, design, community engagement, and uniting my passion for education and business lead me to this point. Whilst I might run WISDOME, I still want to walk creative minds like you through your ideas and help you execute your dream business, offer or product.  

I'll be here to cheerlead your success.